The work

What we work on.

Clarus engagements are scoped to the problem, not productized into tiers. The work below is representative. A sense of where dealers most often bring us in.

Marketing Performance and Attribution

Most dealerships cannot honestly attribute their marketing spend to actual sales. Purchase goals fire on form submissions instead of closed deals. Phone tracking double-counts across overlapping conversion actions. Vendor reports do not reconcile with the CRM. We rebuild the measurement layer end-to-end: clean conversion architecture, offline conversion pipelines from the CRM into Google and Meta, hashed PII handling, ROAS tied to a revenue number that accounting and marketing jointly agree on. The result is a number leadership can trust and spend decisions made on something other than vendor narrative.

Analytics and Reporting Infrastructure

Reporting in most dealerships is a patchwork of vendor dashboards, exported spreadsheets, and Power BI files maintained by whoever leaves last. We build clean, owned analytics infrastructure connected to the CRM, GA4, ad platforms, and DMS. A single, honest view of the business that the dealer owns, the dealer controls, and the dealer keeps. No vendor sits between leadership and their own data.

Marketing Operations and Workflow Systems

Marketing operations is the layer almost nobody builds correctly. Lead routing rules, CRM hygiene, internal communications systems, pricing and merchandising workflows, content publishing pipelines, the automations that connect SharePoint, the website, the CRM, and the inbox. We design and document this layer so the marketing team is operating on infrastructure instead of institutional memory, and so a single departure does not take half the operation with it.

Vendor Stack Audits and Contract Strategy

The average dealership runs 15 to 30 active vendor relationships, most signed at different times by different people under different pressures. We audit the stack against the data. What each vendor claims, what they actually deliver, what they cost, and where they overlap. The output is a clear recommendation on what to keep, what to cut, what to renegotiate, and where the budget should go instead.

Inventory and Operational Systems

The systems that connect inventory, marketing, and sales are usually the most fragile and the most consequential. Feeds, taxonomies, option code normalization, pricing logic, merchandising standards, internal workflows. We design and document the operational layer so the business runs on infrastructure instead of tribal knowledge.

Fractional Advisory

For dealers and dealer groups who do not need a full-time hire but do need senior counsel in the room, we take on a small number of fractional engagements. Standing strategic advisory, vendor and agency oversight, ongoing operational support. Without the conflicts of interest of an agency relationship.

How engagements work

Every engagement starts with a scoped diagnostic. We do not quote work without seeing the data. We do not take engagements we do not think we can move the needle on. We work with a small number of dealers at a time so the attention is real.

Bring us a problem worth solving.

We take a small number of engagements at a time. If you're a dealer or dealer group looking for honest counsel, start a conversation.

Start a conversation