The team

Two founders. Two operators.

Clarus Auto is a partnership, not a roster. The people you talk to are the people doing the work.

Yuri Haley

Founder

Yuri's career covers all three sides of the dealer relationship: store, OEM, and independent advisory. She came up inside the showroom in Business Development, Internet Sales, and Finance roles at AutoNation, Hiley Auto Group, and Frisco Dodge, where she ran the operations most advisors only theorize about. For the last six and a half years she has worked as a Regional Digital Performance Manager for General Motors, contracted through J.D. Power and Autodata Solutions, advising GM dealers across her region on digital strategy, vendor performance, website and tier-three program execution, and the operational discipline required to actually move the needle on OEM scorecards.

That combination of store operator and embedded GM regional advisor is rare in the industry, and it is the perspective she brings to Clarus engagements. She leads work focused on dealer operations, OEM program strategy, digital performance, and the connective tissue between marketing, sales, and finance.

Elijah Surratt

Founder

Elijah spent his career inside franchised retail, most recently as Director of Marketing and New Inventory Operations at Lighthouse Buick GMC, where he built the dealership’s marketing operations, inventory strategy, and analytics infrastructure from the ground up. His work covered the parts of the business most dealerships outsource and never see clearly: attribution architecture, GA4 and CRM integration, offline conversion pipelines, vendor contract management, custom reporting platforms built on owned infrastructure, and the internal workflow systems that connect them.

He writes and speaks regularly on attribution, marketing operations, vendor accountability, and the operating discipline of modern dealership marketing. At Clarus, he leads engagements focused on marketing performance, analytics infrastructure, and the operational systems that make the rest of it work.

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